When looking at this week's blog it appears as though we are going to be discussing advertising and how it applies to gender or race but more specifically race. To be entirely honest knowing your market and the specific demographic you are trying to reach can often be interpreted as stereotyping but there are also certain points where it is clear that an ad campaign came from a stereotype with no research made behind it. I don't know who would argue this. Still, it could be argued that the Band-Aid commercial designed to include an account for various skin tones with their new Band-Aid design could be seen as stereotyping because it assumes that Minorities one skin tone base band-aids without accounting for other preferences. There are other instances where Chopsticks are being used by an Asian model upon Westernized food and its stereotypes of the inability to Branch out from chopsticks. That can be seen on multiple occasions, especially in Dolce & Gabbana's Chopstick ad of 2018 and the Burger King Chopstick commercial in 2018 as well. Racism and advertising are most definitely not a thing of the past it will continue to be in advertising but it is hard to tell if it will become more subverted or it will be more outlandishly in your face. Advertisers have an ethical responsibility to use the art of advertising in a way that informs the viewer but does not manipulate them but you can easily argue that all advertising is manipulation. Advertisement is intended to inform you of something you didn't know of or change your mind about something you already have heard of. Most of these advertisements have less than a second to grab your attention so within that second they have to make you feel something, need something, or feel like you want something.
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